Ace a digital marketing interview

In digital marketing, the recruiter isn't looking for a creative who "makes content" — they want someone who moves a number. It all comes back to acquisition, conversion and ROI. Here's how to prepare.

The questions you'll almost certainly get

• "How would you launch acquisition for a product on a limited budget?"
• "Which KPIs do you track, and why those?"
• "A paid campaign isn't converting. What do you do?"
• "How do you measure the ROI of a content or SEO effort?"

The golden rule: think in funnels

Always tie your actions to a funnel stage (acquisition → activation → retention → revenue). Saying "I grew traffic by 50%" only matters if you state the effect on conversions and cost of acquisition.

Own your numbers and tools

CAC, LTV, CTR, conversion rate, ROAS: be able to define them and cite realistic ballpark figures. On tools, be specific (Google Ads, Meta, GA4, SEO, CRM, automation) and say what YOU actually ran.

Show a test that failed

Digital marketing is about testing. Telling the story of a failed campaign and what you learned is often more convincing than a win: it proves you iterate with method.

Practise on the exact job offer

Every role has its focus (SEO, paid, growth, brand…). Take a mock interview for the role you're targeting: the AI recruiter will ask the right questions and you'll get a detailed coaching report.